The Verified Intelligence Layer
A governed conversational layer for the sports industry – delivering trusted stats and decision-ready insights in seconds for broadcasters, leagues, teams and university athletics fundraising departments
Conversational Access. Enterprise-Grade Answers.
No guesswork. No custom reports. Just consistent, governed results.
FanDuel TV is now leveraging Pramana SHIFT AI to uncover sharper wagering angles and hard-to-find racing insights for their production teams and on-air talent.
Mission Control for Verified Intelligence
Pramana SHIFT AI is more than a conversational interface.
It's the collaborative environment where intelligence is created, validated, visualized, and operationalized.
Talk to your data in conversational free text
SHIFT AI's conversational workflow makes interacting with your company's data easy for all users
Answer complex questions seamlessly
We make asking those critical, decision-making questions easy 24/7 without waiting for a custom report
Get a verified, accurate answer in seconds
Our platform is grounded in your company's expert-approved logic, ensuring trust and adoption
From a single question to organization-wide reporting, SHIFT AI powers the full intelligence lifecycle.
Generate custom insights at scale
The revolutionary SHIFT AI insights pipeline keeps your business ahead of the curve and always informed
Build dynamic visualizations on the fly
SHIFT's full range of visualizations makes sharing business insights simple and easy
Create a culture of collaboration
The SHIFT Stream is a shared environment where teams collaborate around live insights
We’re proud to announce that Pramana Labs is teaming up with The Rams Club to bring the power of AI-driven insights to Carolina Athletics.
Built for Mission-Critical Environments
Where data moves fast and decisions carry weight, trust cannot be optional.
Sports Stats & Media
Unlock real-time performance insights, wagering signals, and matchup context instantly. Pramana SHIFT AI equips leagues and media teams with decision-ready intelligence when every second counts.
University Athletics Fundraising
Bring donor history, giving momentum, and engagement analytics into every live interaction. Pramana SHIFT AI delivers governed, decision-ready intelligence development teams can trust on the spot.
Sports Marketing & Revenue Ops
Analyze campaign velocity, segmentation shifts, funnel performance, and revenue impact in real time. Pramana SHIFT AI enables operators to move instantly - without waiting on analysts.
Designed to Sit Above Your Stack
No rip-and-replace. No disruption. Just a governed layer powering what you already trust.
Pramana SHIFT easily connects to your data in AWS, Snowflake, Domo, Databricks and more
Pramana in the news
Pramana Labs’ new AI agent a big unlock for Baseball America
"On display was the organization’s use of Pramana Labs new Shift AI, which boosts the startup’s natural language processing capabilities into an agentic AI tool that sifts deeper through mounds of data."
Pramana Recognized as a Top-10 Most Innovative Sports Tech Company by Sports Business Journal
“To understand the reach of technology’s tendrils through the sports industry, look no further than the companies making up Sports Business Journal’s second annual list of the 10 Most Innovative Sports Tech Companies. The group is transforming many facets of the professional sports space. The list was determined based on the companies creating a tech deployment that changed how people view technology and/or shifts how the industry operates because of it; finding a novel way to tangibly enhance the fan experience; or breaking new ground in enhancing athlete performance via technology.
NHL extends partnership with Pramana Labs
“Pramana has exceeded our expectations and we look forward to the future growth opportunities we will pursue together,” said David Lehanski, NHL Executive Vice President, Business Development & Innovation. “We are confident that the League, our partners, and our fans will benefit quite significantly from the expansion of our partnership. The incredible capabilities of Pramana’s technology fused with AI will allow us to enhance other areas of our business and overall operations.”
Equibase, Pramana team up to generate horse racing betting tips
“It will scan the database, and it will look for combinations of hidden events occurring in every race, every track, every day, everywhere in North America, so that if you’re a horse player at Finger Lakes, versus a horse player at Churchill, you still get these statistical pieces of information,” said Pramana CEO Corey Patton.